Hi, I am Kelcey, a versatile problem solver & design chameleon
A unique blend of strategic thinker and execution powerhouse, combining adaptability with a results-driven approach.
Passionate about curiosity as the driving force behind innovation, championing honest communication, and fostering collaborative teamwork to spark creativity and inspiration.
Surface Commercial Launch Lead Designer
As the lead designer for Surface Commercial Product launches over the past decade, I’ve played a central role in crafting how Microsoft’s most strategic products debut on the global stage. Collaborating closely with Surface stakeholders and Microsoft brand and design leadership, I’ve delivered high-impact, confidential launch experiences that stay true to our brand’s core—while always moving it forward.
Over the years, I’ve led continuous innovation across design systems and templates, evolving them launch after launch to meet changing market demands, audience expectations, and platform shifts—ensuring each reveal feels fresh, modern, and unmistakably Microsoft.
Client
Microsoft Surface
Year
2015-2025
What colleagues and partners have said about my work
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Kelcey represents the distillation of passion, creativity, and pragmatic vision.
“ Having collaborated with Kelcey on high-visibility projects across multiple lines of business, I am always impressed with their ability to balance rich design content with the project business objectives. Kelcey consistently demonstrates a creative approach to solving design challenges, often working on accelerated timelines within a highly matrixed stakeholder group. Their ability to innovate while adhering to established standards and brand guidelines is truly impressive. Kelcey's design contributions have significantly enhanced all of the projects they have touched, while maintaining a human and grounded design approach. Truly one of the best collaborators I have had the pleasure of partnering with.”
Greg Golden
Senior Ecommerce Marketing Manager | Microsoft Gaming -
Kelcey is a fearless leader
“The light and voice in any room, Kelcey effortlessly takes the reins, driving communication, collaboration, and morale while fostering teambuilding and lasting cross-team relationships. No matter the project, Kelcey has an innate talent for UX and design, anticipating and balancing the needs of stakeholders and customers alike. Their passion shines through in all areas, and they frequently exceed expectations. They are unwavering and dependable, always meeting deadlines and producing quality work, as well as thriving under pressure. Our team has come to rely upon Kelcey’s expertise, and her steadfast dedication to excellence.”
Regan Bell
Copywriter and UX copy strategist | Microsoft Creative Services -
Kelcey is our team's ride or die!
"Kelcey is the embodiment of dedication and commitment—consistently showing up with passion, precision, and a deep sense of responsibility. No matter the challenge, Kelcey never lets the team down. Their work ethic is unmatched, and their ability to deliver high-quality design solutions under pressure has made a lasting impact on our projects and our team culture. Kelcey is not only a talented designer but also a trusted collaborator and a steady force we’ve all come to rely on."
Kristin Standiford
Senior Design UX Manager | Microsoft Creative Services
Surface Keyboard Learn Page
When stakeholders challenged our team to deliver a streamlined landing experience showcasing the Surface Keyboard lineup, we had to navigate significant limitations: minimal available imagery, rigid template constraints, and a rapid timeline. Despite the tight parameters, we transformed those limits into a focused, intuitive customer experience—making it easier for users to explore and compare keyboard offerings with clarity.
The result? A clean, on-brand solution that delighted stakeholders and brought greater visibility to one of Surface’s key accessory categories.
Client
Microsoft
Year
2025
“Kelcey is one of those rare teammates you can always count on—focused, thoughtful, and all-in, no matter what’s on the table. Her ability to consistently deliver sharp, effective design work while staying grounded and collaborative has been a huge asset to our team. Kelcey brings clarity and calm to even the most complex projects, and their presence makes everything run smoother. I would recommend Kelcey as a good fit for any team!”
— Brian Paek | Senior UX Designer & Lead
Other project I have touched over the years
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Email Campaign Strategist & Designer
Designed targeted email newsletters for small business clients—including Hansen Belyea and Wild Fish Restaurant—to strengthen customer engagement and drive mailing list performance through thoughtful content strategy and visual design.
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Microsoft Adaptive Accessories Launch Support
Contributed design expertise to the debut of Microsoft’s Adaptive Accessories—an initiative centered on inclusivity and accessibility. Worked closely with brand and accessibility teams to ensure the visual and narrative rollout reflected the product’s empowering mission and innovative spirit.
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Surface Accessories PDP Experience
Led design efforts across key Surface Accessories PDPs—including keyboards, pens, docks, and mice—to elevate both user experience and product storytelling. Focused on making technical specs and compatibility easier to navigate, while crafting visual layouts that guide users toward confident, purchase-ready decisions.
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Data-Informed Design Optimization
Leveraged analytics platforms like ContentSquare to evaluate user interactions and pain points across Surface product pages. Collaborated with researchers and PMs to translate insights into design updates that improved engagement, click-through rates, and user satisfaction—ensuring our pages aren’t just beautiful, but also high-performing.
